Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

With over 6 billion searches being performed every single day, our goal is to enable people to find your site. We do this using a variety of techniques, including keyword optimization, online reputation building, on page optimization, copy improvements, performance enhancements, and various geo-targeting methods.

Content

Great content should be the foundation of your digital marketing strategy.  Publishing useful and engaging content will naturally result in other sites and people recommending you by linking to your site or mentioning you in their social media posts – further increasing your authority and position on the search engine results page.

Mobile-friendly Design

With more than 65% of web users now using mobile devices, your site should be mobile-friendly – meaning quick to load, easy to read, and easy to navigate on small screens.  Google pays attention to this and so should you.

PPC

PPC refers to the sponsored results on the top of the search engine results page (SERP). You only get charged when your ad is clicked. You create custom ads that appear when certain search terms (or a string of terms) are entered, allowing you to target a particular audience. PPC ads are flexible and context sensitive, meaning they appear when someone is searching for a certain keyword. This generates more qualified leads with a higher conversion rate.

Social Media Marketing

Social Media Marketing generally includes sponsored pages. You can specifically target a certain audience, but you pay per impression rather than per click. Leads from social media are less qualified. You may get more web visitors but the conversion rate is lower.

E-mail Marketing

Email is still the quickest and most direct way to reach customers. Successful email campaigns must be engaging, relevant, and entertaining.  It’s important to collect leads and maintain your mailing list. Campaign emails should be on-brand and visually appealing, all of which is made easier by using services like MailChimp, Constant Contact, or Campaigner.

Quantifiable Results

We use analytics to measure marketing campaign results and will provide you with reports so you can see traffic before and after we do our job.  If we are not positively impacting your bottom line, we are not doing our job.

Visit Armstrong Search for more information.